Join Jeffrey Hollender, author of Built for a Better World and co-founder and former CEO of Seventh Generation, for a conversation about how leadership guided by purpose can drive lasting change for business, humanity, and the planet.
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About Built for a Better World
To build a business that is not only sustainable but also successful in a world obsessed with power and unlimited profit is no easy task. Perhaps no one knows this as well as Jeffrey Hollender, who has spent the last five decades in the trenches of social entrepreneurship, pushing and striving for a better way. His quest to revolutionize the relationship between corporations, society and the environment is filled with failure, success, disaster, and most importantly, hope. This is that story.
In Built for a Better World, co-founder Jeffrey Hollender takes you behind the scenes at Seventh Generation; the innovative company founded to sell environmentally friendly products. In revealing his personal and professional struggles to adhere to the values his business was built upon, you’ll learn how the company grew, morphed, and ultimately became a leader in the corporate responsibility movement. These stories are more than an inside scoop on the inner workings of one of the most iconic and beloved sustainability focused companies; they are a chance to learn from the hard-won lessons its pioneers faced along the way.
Anyone who aims to use their ambition for the betterment of humanity and its home is invited to step into Jeffrey’s journey as he keeps building toward a greater future.
About Jeffrey Hollender
Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand of household and personal care products from 1988 to 2010. Seventh Generation’s line of products are distributed in most leading retailers. The company was sold to Unilever in October 2016 and Hollender rejoined the Board of Seventh Generation in 2017.
Following his time at Seventh Generation, Hollender founded and was the CEO of Hollender Sustainable Brands, a consumer products company that develops and markets Sustain reproductive healthcare products, the company was sold to the Grove Collective in 2019. Hollender is also Adjunct Professor of sustainability and social entrepreneurship at the Stern Business School, New York University where he also serves as an Executive in Residence mentoring Stern students.
Hollender serves on the Morgan Stanley Sustainability Advisory Board, the Board of Vermont Businesses for Social Responsibility and Nude Foods Market. Hollender is also the co-founder and the former CEO of the American Sustainable Business Network and served on the board of Greenpeace US for over 13 years.
As an author, speaker and consultant Hollender is a leading authority on corporate responsibility, sustainability and social equity. Hollender is the author of eight books including most recently, “Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose Of Business” (Fast Company Press, 2026), “The Responsibility Revolution: How the Next Generation of Businesses Will Win” (Jossey-Bass, 2010), and “Planet Home: Conscious Choices for Cleaning & Greening the World You Care About Most” (Clarkson Potter, 2010).
He divides his time between Charlotte, VT, and New York City.